Choose wisely to keep the focus on your message. Some fonts are academic/business-like/professional. Use photographs sparingly choose photographs with common color palettes or make photographs transparent background images to avoid this problem. One element that can visually clutter an infographic is the over-use of photographs. If your infographic design is too crowded, it can overwhelm readers and make it difficult to read the information. Negative space is the blank space surrounding objects in a design. Negative space in your infographic design (Use the red icon if that data should stand out from all the rest). If you start out using blue line-art icons, don't throw in a random red icon just because that's the only free version you could find. If you start out using colored-in icons, don't throw in a random line-art icon or picture. Good free sources are: and Be consistent! When you decide on which image and icons to use, make sure you find examples that are not copyrighted. When using contrasting colors, brighter colors, like red, orange or yellow, should carry the most weight and contain the most important information. light and dark blue) or you can use contrasting colors. You can use light/dark values of the same color (ex. A good way to create your symmetrical or asymmetrical balance is by dividing your infographic using blocks of color. The more weighted areas have more visual importance. Asymmetrical balance gives more weight to certain areas of the infographic. This layout is effective in a comparison infographic or an infographic that shows linear progression. Symmetrical balance is when each aspect of the infographic has equal weight. (Pro Tip: make photocopies of your story board before coloring it in case you want to try multiple color palettes). Use colored pencils or even crayons to color in your storyboard to see if you like your color palette. Make sure your palette has 3-5 contrasting colors - base color(s) and a highlight color, at least. Once you have a hand drawn storyboard, use a tool like Adobe Color ( ) to choose a color palette and plan what colors to use in your design. This allows you to determine what sorts of images, icons and text you need to include and what layout looks most pleasing. Plan!ĭraw a storyboard by hand (even if you have to use stick figures and little blobs that you label so others can tell what they are). This graphic shows examples of the types of charts mentioned above. Finally, to organize information, use a list, flow chart, venn diagram, concept map or put the data in a simple table. To show relationships between datasets, use a scatter plot. To show change over time, use a line, area or map chart or a timeline. You might also use a treemap or a word cloud. To compare data, use a bar, bubble, or pie chart. If your goal is to inform your viewer of a statistic, a donut chart, pictograph or even just the number is appropriate. Choose the best chart types for your data Readers should get a sense of what the information will be, to engage them and make them want to read further. Write a compelling titleĬome up with a title that is catchy and descriptive. B e aware of visual elements, like arrows, lines, or color schemes, that can be used to lead the viewer's eye through your narrative. In your outline, include your headers, data, and any design details you don't want to forget.
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